When someone speak about SEO or search engine optimization, the thing that comes to mind is Google. Well, this is understandable because a majority of online searches (around 65%) are performed using Google.
However, what if you want to optimize videos? For this, you have YouTube SEO. YouTube SEO is a video social network, with a search engine function. If you use all available video optimization tools for search, then you will be in a position to drive traffic to your videos. The good thing about all this, is that your videos may also be ranked in Google Searches.
Well, below are tips on how to drive free traffic to your videos using search engine optimization:
1. Creating Great Videos With The Right Content
Well, strategy is needed for you to rank your videos on both YouTube and Google. The viewer should be able to find your videos to be helpful, entertaining as well as informative.
2. The Video Length
It is important for you to decide on the best video length. There are several things YouTube consider when ranking videos and they are:
• Social Media Shares
• The Time spent by Users Watching The Videos
• The quality of the content
Having a video with inappropriate length will only leave your viewers bored. According to research, it showed that popular videos run for an average of 4 minutes. Well, this is long enough to offer value to viewers and keeping them interested.
3. Naming Your Videos With SEO In Mind
Keep in mind that YouTube and Google have no idea what your video is about. With this in mind, you have provided textual hints, which can be linked to the keyword that viewers use. This means that your videos must be clearly named and it should be relevant.
4. Taking Advantage Of Tags
This tool is specifically designed for YouTube SEO. A tag is a phrase or word that gives YouTube users the video they want to watch. There are several types of tags one can use, which are:
• Compound Tag
• Refining Tag
• Specific Tags
• Generic Tags
For better results, it is advisable to take advantage of all of them.
5. Adding Appropriate Video Descriptions
Descriptions play a very important role in convincing visitors to watch your videos. Therefore, it should be alluring enough to tempt the searcher to click on the video link. It should be an interesting scrap of the information found on the video to force the searcher to watch.
6. Creating playlists
A playlist is a group of related videos that a viewer may be interested in. They should be in a position to play one video after the other. Therefore, it is important to create a series of videos comprising of your other videos. It may include other people’s videos that are related to yours.
7. Creating A Backlink To Your Videos
It is important to have a good backlink, which is a sign that viewers trust your contents. With this in mind, the search engine will appreciate that and will reward you for that. Just make sure that the links are not spammy.
Well, these are just a few tips that will help you drive free traffic to your videos. All you have to do is to make sure that you have applied them. well, Good Luck!